About
Mudito is a design practice rooted in ethnography, futures thinking, and narrative work.
Our focus is on the everyday norms that quietly shape how people live, connect, and trust, and how those norms shift over time. We work with communities, institutions, and platforms to make these shifts visible, and to design responses that hold care, equity, and legitimacy at their centre.
Who we are
Mudito works with a growing network of collaborators across research, design, and storytelling. We draw on different disciplines, from digital anthropology to gender studies, from systems design to narrative strategy, to build perspectives that are both grounded in lived experience and forward-looking. What unites our work is a commitment to noticing what often goes unseen and translating it into insights and practices that others can act on.
Why we exist
Many of the most important rules in our lives are not written down. They live in gestures, in habits, in silences. A friend saying “text me when you get home.” A parent remembering without needing a reminder. A handshake, a pause, a refusal. These norms carry safety, trust, and belonging, until they shift. And when they do, institutions often fail to notice, or respond too late.
Mudito exists to notice early. To listen where silence holds meaning. To surface what sits between the physical and the digital, between policy and lived experience. And to design responses that help communities and institutions carry forward care, legitimacy, and trust in futures that are already arriving.
